Post by account_disabled on Apr 29, 2024 23:07:51 GMT -5
If you would like a more detailed example of a specific mix of strategies for brands to source influencers, here are two different segments : How to find local influencers for multiple collaborative projects in 1 market each month Recruit K+ Brand Ambassadors If you ’re ready to try the influencer search tool and * actually * have enough influencers in your niche ( literally everyone with more than 1,000 followers ) to be accessible The pricing plans and self- service options give you the audience data you need before you spend time on outreach. Knowing how much you should pay an influencer can be really difficult . With the help of current influencer marketers , I compiled a series of insights on g influencer pricing . Our goal is to help you feel more comfortable and confident that you are paying the right amount for your G partnership .
Let’s go . Generic pricing benchmarks for influencers don’t help much. I showed these pricing benchmarks from a study to marketers and I asked them to rate the accuracy of the benchmarks based on their experience . = very inaccurate = very accurate. Many times we got all the possible answers. Everyone has different experiences but the average answer is (rather inaccurate). The fundamental problem with universal benchmarking research is that there are too many factors that influence pricing. Geographical markets Netherlands WhatsApp Number List niche market participation rates and metrics such as fake followers (more on that soon). Campaign brief and deliverables. Engagement deadlines ( i.e. one-time contracts or one-year contracts) Brands (big brands are worth working with and usually get better deals) () This is why everyone has such a different experience . This raises a question for new marketers : How do I determine what to pay if I can’t trust benchmarks ? This entire article is intended to provide insights to support your decision-making capabilities when it comes to influencer pricing.
First here are two quick tips from people who have been through your experience. Reach out to as many influencers as possible to start understanding the market price of your niche . “ Start contacting as many influencers and institutions as possible from the beginning . You will build your own database of price range information and learn about industry standards in your niche . – g -Link K , head of influencer marketing at affiliate manager Gg , also recommends the same approach: “ Suppose you are new to the industry and want to build relationships . Let them know about upcoming events , introduce yourself and ask about rates so you can consider influencers for these events . “ Get the overall average and use it as a better benchmark. Use it as your negotiating position . Set a budget based on customer acquisition costs . Know before you start talking to influencers Your own limits. “Figure out how much you can pay to get clients .
Let’s go . Generic pricing benchmarks for influencers don’t help much. I showed these pricing benchmarks from a study to marketers and I asked them to rate the accuracy of the benchmarks based on their experience . = very inaccurate = very accurate. Many times we got all the possible answers. Everyone has different experiences but the average answer is (rather inaccurate). The fundamental problem with universal benchmarking research is that there are too many factors that influence pricing. Geographical markets Netherlands WhatsApp Number List niche market participation rates and metrics such as fake followers (more on that soon). Campaign brief and deliverables. Engagement deadlines ( i.e. one-time contracts or one-year contracts) Brands (big brands are worth working with and usually get better deals) () This is why everyone has such a different experience . This raises a question for new marketers : How do I determine what to pay if I can’t trust benchmarks ? This entire article is intended to provide insights to support your decision-making capabilities when it comes to influencer pricing.
First here are two quick tips from people who have been through your experience. Reach out to as many influencers as possible to start understanding the market price of your niche . “ Start contacting as many influencers and institutions as possible from the beginning . You will build your own database of price range information and learn about industry standards in your niche . – g -Link K , head of influencer marketing at affiliate manager Gg , also recommends the same approach: “ Suppose you are new to the industry and want to build relationships . Let them know about upcoming events , introduce yourself and ask about rates so you can consider influencers for these events . “ Get the overall average and use it as a better benchmark. Use it as your negotiating position . Set a budget based on customer acquisition costs . Know before you start talking to influencers Your own limits. “Figure out how much you can pay to get clients .