Post by account_disabled on Dec 5, 2023 0:04:34 GMT -5
Addition to all these processes, we got other things with the implementation of the Product! Both as professionals, of course, but also as a company. We pay more attention to the bottom of the funnel One day, in the middle of this process, we realized that although we were generating many opportunities for Rock, the amount of content we had at the bottom of the funnel was very small. With 5 years of company, we created thousands of content on our blog, hundreds of quality materials. but when we looked at our bottom of the funnel, we saw a maximum of 5 articles! We managed to recover the damage, without becoming boring and excessive on our channels.
This made us pay special attention to all our conversion points, especially at the Phone Number List bottom of the funnel! We approach our product/service It is impossible to talk about our product/service without understanding exactly how it works within the reality of each client. And this has brought a very close relationship between Marketing and other sectors related to our deliveries. Understanding these other points of view about what we do helped us understand new ways to convey our message and generate opportunities that really focused on the solutions Rock could offer.
Additionally, since our platform was one of our main differentiators, we got closer to our Engineering and Product teams, teaching a little more about Marketing and improving internal communication about the improvements they made to our application. We produce more content to help the sales process Another important point, now talking about Sales Enablement, we also approached the sales team to better understand what were the biggest objections and difficulties they had in the process.
This made us pay special attention to all our conversion points, especially at the Phone Number List bottom of the funnel! We approach our product/service It is impossible to talk about our product/service without understanding exactly how it works within the reality of each client. And this has brought a very close relationship between Marketing and other sectors related to our deliveries. Understanding these other points of view about what we do helped us understand new ways to convey our message and generate opportunities that really focused on the solutions Rock could offer.
Additionally, since our platform was one of our main differentiators, we got closer to our Engineering and Product teams, teaching a little more about Marketing and improving internal communication about the improvements they made to our application. We produce more content to help the sales process Another important point, now talking about Sales Enablement, we also approached the sales team to better understand what were the biggest objections and difficulties they had in the process.